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Meta – which owns Instagram – says the new system will be available to everyone including those with teen accounts, and will let people to reset their recommendations “in just a few taps.”
“We want to make sure everyone on Instagram – especially teens – has safe, positive, age-appropriate experiences and feels the time they’re spending on Instagram is valuable,” Meta said in a blog post announcing the move, external.
Users who want to refresh their feeds will be able to select “reset suggested content” from their “content preferences” screen.
From there, they will be asked if they want to unfollow the accounts whose posts are shown to them most often.
At that point, users can then reset their feeds.
People who use Instagram can already have some impact on what is recommended to them by telling the algorithm whether they are interested in posts they see or not.
TikTok already has a similar feature, where people can reset their “For You” feed by following a few steps.
Instagram’s move comes ahead of implementation of the Online Safety Act in December, which will set a ticking clock for tech firms.
Companies like Meta will have three months to assess the risks of illegal content appearing online, and will have to take steps to block it.
Separately, the regulator will finalise its Children’s Safety codes of practice in April 2025, which is set to include a requirement for firms to give children more control over what they see in their feeds on social media platforms.
