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X has not commented but Reddit has stressed there is no sitewide ban on X links, telling the BBC in a statement it “has a longstanding commitment to freedom of speech and freedom of association”.
However the platform relies heavily on community moderation, where unpaid individuals known as Redditors decide what is – and isn’t – allowed to be published on their own corner of the website.
In many instances, those Redditors have reached a different conclusion, deciding Mr Musk’s actions were so offensive that they won’t link to content from their subreddits on X, potentially reducing traffic, engagement and – ultimately – revenue.
The biggest subreddits to have enforced the ban include basketball community r/NBA, which has 15 million members, female-focused community r/TwoXChromosomes, which has 14 million members, and American football community r/NFL, which has 12 million members.
It is worth remembering that subreddits are almost always run by fans – it does not mean that the NFL or NBA organisations are taking a stance against Musk.
The BBC has independently verified that at least 100 subreddits have banned X posts.
Of this number, more than 60 have at least 100,000 members.
But the actual number that have instituted the ban will likely be significantly higher by taking into account smaller subreddits with only a few thousand members.
And there are many more communities discussing a potential blacklisting.
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